15.05.2024  •  Advertising NEWS

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‘Soocer in a league of its own’ - Stini Roehrs photographs the ‘Pixel Women’s German Bundesliga Soccer' campaign for GOOGLE on commission for anomaly, with post by ONE HUNDRED BERLIN

Ever since the start of the 2023/24 season, Google Pixel has been the naming rights sponsor of women’s Bundesliga soccer in Germany. As part of the partnership, the Google Pixel logo will appear on the jersey sleeves of all players, as well as in stadiums and during live events. The partnership between Google and the German Football Association (DFB) is aimed at boosting visibility of women’s soccer.

The campaign was photographed by Stini Roehrs, with finishing touches in post by ONE HUNDRED BERLIN.

“Soccer brings people together like no other sport - and diversity is clearly a contributing factor to its success. As a partner, we are delighted to make our contribution to making women’s soccer an even greater attraction in Germany – and bringing fans even closer to the game and the players,” explains Dr. Anne-Katrin Huebel, Marketing Director at Google.


CREDITS
Google Germany
Creative Strategy: Janosch Eink
Brand Marketing Managers: Lukas Killinger, Thore Bietz

AGENCY: Anomaly
ECD: Leila El-Kayem
GCD: Henrik Edelbring
CD: Karin Reineke
Creatives: Zoe Spurgeon
Account Team: Amanda Tischbier, Toby Denton
Agency Producer: Grace Farson

PRODUCTION: Akkurat Studios
Production Company: AKKURAT studios
Executive Producer: Rocco Kopecny
Producer: Oliver Marquardt, Ilaria Rizzo
Director/Photographer: Stini Roehrs, Jacqueline Hochmuth
DoP: Moritz Matlik, Jan Stollberg
Post Production: One Hundred Berlin

 
GoSee : onehundredberlin.com

 
ONE HUNDRED BERLIN

ONE HUNDRED BERLIN

 
ONE HUNDRED BERLIN

ONE HUNDRED BERLIN

 
ONE HUNDRED BERLIN

ONE HUNDRED BERLIN

 
ONE HUNDRED BERLIN

ONE HUNDRED BERLIN

 
ONE HUNDRED BERLIN

ONE HUNDRED BERLIN

 
ONE HUNDRED BERLIN

ONE HUNDRED BERLIN

 
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