When you can’t quite move around the way you’d like, keep your mind traveling. Transportation specialist PATRICK CURTET : “The pitch was to create a road trip from NYC to Los Angeles without going out. A new world and new techniques bring us to the point where we need to create something just as new to resonate with the situation. See how far we can travel on one stage in one day…”
Patrick Curtet and his team collaborated with LA Creative Team, production company MJ 68 as well as XR Stage in Los Angeles to realize the task at hand masterfully with state-of-the-art technology usually used for Hollywood blockbusters. The result is a must-see. Just saying: one stage in one day.
We present you the spot plus the amazing making of special which illustrates how precisely the interplay between analogue and digital tech can work in real time in our day and age. GoSee !
About - MP CURTET Represented by: USA / BERNSTEIN & ANDRIULI - Kathryn Tyrrel O’Connor . EUROPE / SEVERIN.WENDELER - Christian Severin and FRANCE / CREAM - William Blanc
CREDITS
Director MP CURTET
DOP federico cantini
Production MJ 68
Creative Director LA Creative Team
Styling christina kretschmer
Hair & Make-up lucy crawford
Model @iam.artifex
Model @valeriya.kuk
About MP CURTET
Patrick Curtet : "Initialy a Sports Photographer, then reporter, I have gradually opened myself up to the world of the car while developing a "Lifestyle and Landscape" sideline. During these 20 years I have had the chance to evolve in both the press and advertising worlds. While being able to form and manage teams around major projects, I also like to work in "light" mode." curtet.com