‘WHERE THE REVOLUTION HAPPENS’ – HEIKO RICHARD photographs for food start-up MOTATOS
Shocking but true : One third of all food produced today is thrown away – globally. Plus, the food lost or wasted alone is already responsible for 8 to 10 % of all greenhouse gas emissions : “We’re on a mission to change this – one tasty treat at a time.” MOTATOS.
HEIKO RICHARD photographed happy customers for the smart food start-up MOTATOS. Responsibility for creation was in the hands of advertising agency Theo.
MATSMART-MOTATOS, founded in 2014 by Swedish natives Schweden Karl Andersson and Erik Södergren, is an e-commerce and impact company that saves food and consumer products which have already been produced from going to waste.
How it works? It’s easy : by buying surplus from FMCG suppliers – aka fast-moving consumer goods – and selling it online at affordable prices to cost- and climate-conscious consumers in Sweden, Finland, Denmark, Germany, and the UK.
Fast-moving consumer goods are divided into the categories ‘Food’ and ‘Nearfood Products’. The food segment includes food, beverages and spirits.
That makes the MOTATOS concept a win-win – for the planet and people’s wallets.
GoSee : motatos.de & heiko-richard.com
CREDITS
Advertising Agency Theo Berlin
Styling Minja Tent
Hair & Make-up Astrid Scheppan @liganordagency
Photographer Heiko Richard
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