14.08.2023  •  Advertising NEWS

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‘Why should the future have to be risky?’ The AXA campaign for Publicis Conseil Paris bears the signature of Peter FUNCH c/o EMEIS DEUBEL

In the new campaign, it all comes down to a simple question for AXA : “Why should the future have to be risky?” Being a woman should not be of any risk at all. The film and print campaign by Publicis Conseil underscores the significance of strengthening and protecting women. The print campaign photographed by Peter FUNCH c/o EMEIS DEUBEL in Ljubljana, in parallel to the film shoot, sheds light on important statistics (only 33 % of business owners are women…).

The global campaign was already presented in Adsoftheworld or on Brandingforum.

The shots by the Danish photographer often combine storytelling with an astute social commentary in a cinematic visual language, in which his technical expertise is finely balanced with a dose of a dry humor.

Peter FUNCH is coming to Berlin for a group exhibition: ‘A Touch of Playfulness’ will open its doors on 8 September at the art foundation Stiftung Reinbeckhallen. It is aimed foremost at children and youths, enabling a playful access and approach to contemporary art.

GoSee emeisdeubel.com

 
EMEIS DEUBEL: Peter Funch for Axa

EMEIS DEUBEL: Peter Funch for Axa

 
EMEIS DEUBEL: Peter Funch for Axa

EMEIS DEUBEL: Peter Funch for Axa

 
EMEIS DEUBEL: Peter Funch for Axa

EMEIS DEUBEL: Peter Funch for Axa

 
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