Advertising Agency: Eberle, Schwäbisch-Gmünd
Art Director: Anna-Maria Weiss
Art Buyer: We love Art Buying, Sandra Bürkle
Post Production: Marius Schwiegk
Photographer: Jan Kornstaedt c/o NERGER M&O
Jan KORNSTAEDT c/o NERGER M&O photographed the key visual and was also responsible for the animation on the occasion of the ‘100 Years SILIT’ Anniversary, for which he was commissioned by the agency Eberle from Schwäbisch-Gmünd with AD Anna-Maria Weiss. The campaign was produced by We love Art Buying with Sandra Bürkle. Silit-Werke GmbH & Co. KG, a German manufacturer of cookware headquartered in Riedlingen an der Donau, is part of the WMF Group.
WMF : “Over the last 100 years, cooking has changed and has long been about much more than just the preparation of food. Today, cooking makes us feel alive; it’s all about culinary delight, dedication, but also relaxation, health and diversity. Whether at the stove or at the table: Cooking brings people together giving us a greater understanding of what we eat, nutrition and various cooking techniques at the same time. We are proud to be a part of this development. Which we are now celebrating. We’re celebrating 100 years of passion and the spirit of innovation. We’re celebrating 100 years of enjoying what we do, and perhaps we’re celebrating ourselves a little, too.”
The agency Eberle on its concept: “Since 1920, Silit has been a manufacturer of high-quality cookware Made in Germany, and the company has invented innovations such as the Sicomatic® pressure cooker or the functional ceramic Silargan® to revolutionize cooking over the course of its 100-year history. For the 100th anniversary, we developed a flexible, eye-catching communication concept which can be used across to a wide range of measures. For the key visual we created for the Silit 100-year anniversary, we break with the imagery of accurately arranged ingredients above the cookware and instead let them fall dynamically into the pot – befitting of the festive occasion. For the catalogue, we designed several introductory double spreads, with background information and matching graphics for the respective type of product to loosen up the content. To accompany it, we also designed specialist shop ads which present further product innovations and pick up on the look of the key visuals.” Post production was in the hands of Marius Schwiegk. GoSee : wmf.com/////silit