AIR UP - the world’s first scent-based drinking system with colorful campaign motifs by Marija MIHAILOVA c/o EMEIS DEUBEL for the agency Tres Bien
Marija MIHAILOVA c/o EMEIS DEUBEL traveled to Lisbon where she photographed for the client AIR UP on commission for the Munich-based agency Tres Bien. The result: colorful sports & lifestyle motifs in Marija’s modern signature.
AIR UP is the world’s first drinking system that can make water aromatic just by adding fragrance. When you drink something, the scent is perceived by the brain as taste. To do so, Air Up takes advantage of the phenomenon of retronasal smell. The company wants to reduce the excessive consumption of sugar in the form of sweet soft drinks while at the same time saving plastic and CO2.
GoSee emeisdeubel & air-up.com
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