19.12.2023  •  Advertising NEWS

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ALDI private brands campaign with stills by Attila HARTWIG c/o EMEIS DEUBEL for ALDI lead agency antoni_99

Private brands are part of ALDI’s DNA. Good enough reason to make them the stars of the joint campaign of ALDI Nord and ALDI SÜD. Embracing the claim, ‘Expensive? No way, ALDI. This is how the store label works,” the store brands and their quality – all at original ALDI prices – take center stage. To realize it all, the agency antoni_99 booked stills specialist Attila HARTWIG c/o EMEIS DEUBEL (foodstyling came from Volker Hobl, with props styled by Nina Lemm).

The focus of the campaign is on a high-quality visual language. In split motifs, the campaign goes to show that excellent quality does not necessarily have to be expensive.

GoSee : emeisdeubel.com

 
EMEIS DEUBEL: Attila Hartwig for Aldi

EMEIS DEUBEL: Attila Hartwig for Aldi

 
EMEIS DEUBEL: Attila Hartwig for Aldi

EMEIS DEUBEL: Attila Hartwig for Aldi

 
EMEIS DEUBEL: Attila Hartwig for Aldi

EMEIS DEUBEL: Attila Hartwig for Aldi

 
EMEIS DEUBEL: Attila Hartwig for Aldi

EMEIS DEUBEL: Attila Hartwig for Aldi

 
EMEIS DEUBEL: Attila Hartwig for Aldi

EMEIS DEUBEL: Attila Hartwig for Aldi

 
EMEIS DEUBEL: Attila Hartwig for Aldi

EMEIS DEUBEL: Attila Hartwig for Aldi

 
EMEIS DEUBEL: Attila Hartwig for Aldi

EMEIS DEUBEL: Attila Hartwig for Aldi

 
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