01.03.2024  •  Advertising NEWS

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Anne Traonouïl, Art Buyer at PUBLICIS LUXE : meet our GoSeeAWARDS Juror in person at UPDATE-24-BERLIN – we present you work for AUDEMARS PIGUET on GoSee

CREDITS / DETAILS / VIDEO EMBED LINK

Audemars Piguet’s free spirit is embodied in a new creation co-signed by Publicis Luxe

At Audemars Piguet, everything started in Le Brassus: connection to nature, family roots and creative know-how. It is also where everything is reinvented today - from watchmaking innovation to a forward-thinking and assertive vision of luxury with many new stories to tell. It is for this reason that the new Audemars Piguet campaign – celebrating its past and its future – was conceived and shot in this valley. It is the story of the brand’s identity and values, a position it shares with its family members, whether they be clients or artisans: Seek Beyond – it is this idea that invites you to trace your own path and see beyond. It calls to capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations.

Director: Neels Castillon
Advertising Agency: Publicis Luxe
Creative Director: Fanny Burrato / Gabrielle Attia
Art Director: Anqi Lai / Elena Lightbody
Art Buyer: Anne Traonouïl
Photographer: Jonas Lindstroem / Éric Sauvage

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Anne Traonouïl, Art Buyer at PUBLICIS LUXE Paris, is supporting our GoSeeAWARDS Jury this year, and you can meet the Art Producer in person at UPDATE-24-BERLIN. Her clients are luxury brands such as LANCÔME, AUDEMARS PIGUET, KÉRASTASE, … and many more.

The Paris-based agency is synonymous with experiences where product, service and storytelling blend into a single, memorable journey. “We craft experiences that create emotion!” Experiences are moments that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries, and surprise, essentially: emotions.

To spark positive emotion, PUBLICIS LUXE thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for aesthetics, working as one team between Paris and Shanghai.” is the agency’s credo.

For AUDEMARS PIGUET, they have realized a campaign with poetic images inviting viewers to dream.

The free spirit of AUDEMARS PIGUET is celebrated in an eye-catching campaign co-signed by Publicis Luxe. At Audemars Piguet, it all began in Le Brassus, nestled in the Joux valley: the brand’s connection to nature, its family roots, and ambition to create without limits. It’s also where everything is being reinvented today – from watchmaking innovation, to a forward-thinking and assertive vision of luxury with many new stories to tell.

“It is precisely the reason why the Audemars Piguet campaign, celebrating its past and future, was conceived and shot in this very valley. It tells the story of the brand’s identity and values, shared with its family members, whether they’re clients or artisans: Seek Beyond – it is this idea that invites you to trace your own path and see beyond. It calls to capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations.

Publicis Luxe is showcasing this spirit and quest in an ambitious and poetic campaign – one that invites those who dream of tomorrow’s world and work to make these utopias become a reality, to join the world of Audemars Piguet.”

CREDITS
AUDEMARS PIGUET
Chief Brand Officer: Olivia Crouan
Global Head of Brand Communication: Valentin Bentz
Brand Communication Manager: Katherine McKay
Brand Communication Expert: Daphne Giorgetti & Claudio Zenger

PUBLICIS LUXE
Executive Creative Directors: Marie-Eve Schoettl / David Soussan
Creative Directors: Fanny Burrato / Gabrielle Attia
Art Directors: Anqi Lai / Elena Lightbody
Commercial Lead: Camille Monange Rieu / Marion Forestier

PRODUCTION
Print Production: Iconoclast
Photographers: Jonas Lindstroem / Éric Sauvage
Achat d’Art : Anne Traonouil / Béatrice Kagan
Film Production: Psycho
Sound Producers: Christophe Caurret / Camille Masse / Olivier Guillou / Clément Bonnet
TV Producer: Sophie Megrous
Post Production: The Mill
Director: Neels Castillon
 

 
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Audemars Piguet’s free spirit is embodied in a new creation co-signed by Publicis Luxe

Audemars Piguet’s free spirit is embodied in a new creation co-signed by Publicis Luxe

 
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01.03.2024  •  Advertising NEWS

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AUDEMARS PIGUET x Haute Couture Designer Tamara Ralph - Launch Campaign by PUBLICIS LUXE with Art Buying by Anne Traonouïl

Anne Traonouïl, Art Buyer at PUBLICIS LUXE Paris, presents us the AUDEMARS PIGUET campaign here on GoSee for the limited edition Royal Oak Concept Flying Tourbillon timepiece, created in collaboration with haute couture designer Tamara Ralph. Inspired by her signature aesthetic, the limited edition in 18-carat pink gold blends bold femininity, boundless creativity and timeless elegance. 

It was revealed on 22 January during Tamara Ralph’s runway show in Paris for the Spring/Summer 2024 Haute Couture Week. “This collaboration celebrates the natural synergies between haute horlogerie and haute couture, while strengthening the bond that Audemars Piguet has woven with creative worlds over the years,” AUDEMARS PIGUET.

“I worked on the entire Audemars x Tamara Ralph campaign: fashion visuals with three models, an interview with Tamara Ralph as well as still life visuals,” Anne Traonouïl tells GoSee. Meet the Art Buyer for luxury brands in person at UPDATE-24-BERLIN.

 

 
Audemars Piguet X Tamara Ralph

Audemars Piguet X Tamara Ralph

 
Audemars Piguet X Tamara Ralph

Audemars Piguet X Tamara Ralph

 
Audemars Piguet X Tamara Ralph

Audemars Piguet X Tamara Ralph

 
Audemars Piguet X Tamara Ralph

Audemars Piguet X Tamara Ralph

 
Audemars Piguet X Tamara Ralph

Audemars Piguet X Tamara Ralph

 
Audemars Piguet X Tamara Ralph

Audemars Piguet X Tamara Ralph

 
Audemars Piguet X Tamara Ralph

Audemars Piguet X Tamara Ralph

 
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