01.03.2024  •  Advertising NEWS

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Anne Traonouïl, Art Buyer at PUBLICIS LUXE : meet our GoSeeAWARDS Juror in person at UPDATE-24-BERLIN – we present you work for AUDEMARS PIGUET on GoSee

CREDITS / DETAILS / VIDEO EMBED LINK

Audemars Piguet’s free spirit is embodied in a new creation co-signed by Publicis Luxe

At Audemars Piguet, everything started in Le Brassus: connection to nature, family roots and creative know-how. It is also where everything is reinvented today - from watchmaking innovation to a forward-thinking and assertive vision of luxury with many new stories to tell. It is for this reason that the new Audemars Piguet campaign – celebrating its past and its future – was conceived and shot in this valley. It is the story of the brand’s identity and values, a position it shares with its family members, whether they be clients or artisans: Seek Beyond – it is this idea that invites you to trace your own path and see beyond. It calls to capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations.

Director: Neels Castillon
Advertising Agency: Publicis Luxe
Creative Director: Fanny Burrato / Gabrielle Attia
Art Director: Anqi Lai / Elena Lightbody
Art Buyer: Anne Traonouïl
Photographer: Jonas Lindstroem / Éric Sauvage

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Anne Traonouïl, Art Buyer at PUBLICIS LUXE Paris, is supporting our GoSeeAWARDS Jury this year, and you can meet the Art Producer in person at UPDATE-24-BERLIN. Her clients are luxury brands such as LANCÔME, AUDEMARS PIGUET, KÉRASTASE, … and many more.

The Paris-based agency is synonymous with experiences where product, service and storytelling blend into a single, memorable journey. “We craft experiences that create emotion!” Experiences are moments that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries, and surprise, essentially: emotions.

To spark positive emotion, PUBLICIS LUXE thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for aesthetics, working as one team between Paris and Shanghai.” is the agency’s credo.

For AUDEMARS PIGUET, they have realized a campaign with poetic images inviting viewers to dream.

The free spirit of AUDEMARS PIGUET is celebrated in an eye-catching campaign co-signed by Publicis Luxe. At Audemars Piguet, it all began in Le Brassus, nestled in the Joux valley: the brand’s connection to nature, its family roots, and ambition to create without limits. It’s also where everything is being reinvented today – from watchmaking innovation, to a forward-thinking and assertive vision of luxury with many new stories to tell.

“It is precisely the reason why the Audemars Piguet campaign, celebrating its past and future, was conceived and shot in this very valley. It tells the story of the brand’s identity and values, shared with its family members, whether they’re clients or artisans: Seek Beyond – it is this idea that invites you to trace your own path and see beyond. It calls to capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations.

Publicis Luxe is showcasing this spirit and quest in an ambitious and poetic campaign – one that invites those who dream of tomorrow’s world and work to make these utopias become a reality, to join the world of Audemars Piguet.”

CREDITS
AUDEMARS PIGUET
Chief Brand Officer: Olivia Crouan
Global Head of Brand Communication: Valentin Bentz
Brand Communication Manager: Katherine McKay
Brand Communication Expert: Daphne Giorgetti & Claudio Zenger

PUBLICIS LUXE
Executive Creative Directors: Marie-Eve Schoettl / David Soussan
Creative Directors: Fanny Burrato / Gabrielle Attia
Art Directors: Anqi Lai / Elena Lightbody
Commercial Lead: Camille Monange Rieu / Marion Forestier

PRODUCTION
Print Production: Iconoclast
Photographers: Jonas Lindstroem / Éric Sauvage
Achat d’Art : Anne Traonouil / Béatrice Kagan
Film Production: Psycho
Sound Producers: Christophe Caurret / Camille Masse / Olivier Guillou / Clément Bonnet
TV Producer: Sophie Megrous
Post Production: The Mill
Director: Neels Castillon
 

 
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Audemars Piguet’s free spirit is embodied in a new creation co-signed by Publicis Luxe

Audemars Piguet’s free spirit is embodied in a new creation co-signed by Publicis Luxe

 
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