As the lead agency of Dumont Media Group – one of the largest media companies in Germany – DEMODERN has developed a completely new type of exhibition at the Port of Hamburg ... plus DEMODERN is an exhibitor at UPDATE-19-BERLIN

Demodern is one of Germany’s leading digital agencies. Since 2008, it has been designing and developing digital communication for all sectors. Its international team of specialists works passionately and collaboratively on digital solutions – from websites, mobile apps, store & event installations to virtual and augmented reality applications. The goal: to create high-quality, digital communication that makes an impact. We are delighted and honored to welcome DEMODERN as an exhibitor at UPDATE-19-BERLIN.

Demodern, based in Cologne and Hamburg, was founded in 2008 by Kristian Kerkhoff and Alexander El-Meligi. The partners, who previously worked as creative and art directors, decided – after many years of working in the digital sector – to turn their own concept of a digital agency into a reality: with a new workflow, high quality standards, uncomplicated processes and respectful and mutually-trusting client relations. Today, the team of more than 75 creative digital specialists is proud of its noteworthy clients, large number of successfully completed projects and domestic and international awards.

An interactive, future-forward permanent exhibition that brings the Port of Hamburg virtually to life using state-of-the-art virtual reality technologies and a unique choreography of mixed reality, projection mapping, and real-time data: Together with Dumont, the multiple award-winning experts from Demodern – Creative Technologies conceived and realized a unique live experience: the Discovery Dock.

Aimed at presenting “The unseen perspectives of Hamburg’s port” along with unique experiences, two Demodern teams from the Hamburg office teamed up with the client and countless partners from the areas of economics, politics and science to develop the Discovery Dock micro amusement park. For which the teams conducted extensive research into the inner workings of the port. The Discovery Dock was officially opened in a ceremony on 13 May, 2019, by Peter Tschentscher, Mayor of Free and Hanseatic City of Hamburg – right in the heart of Hamburg's Hafencity, directly adjacent to the Elbphilharmonie.

The Discovery Dock conveys the multifaceted nature of the Port of Hamburg on an interactive adventure trail accompanied by ambient light and realistic sound. For the detailed conception of the experience, the team chose individual station installations that supported this creative roof and story. Ranging from an immersive audiovisual installation to 4K projection mapping of real-time port data on a huge 3D port model which is the heart of the experience. On seven further stations, groups can deepen their knowledge of industry, nature and business thanks to mixed and virtual reality experiences, and interactive installations. The Discovery Dock shows how it is to work in the port in authentic portraits of employees, visitors can go eye-to-eye with life under the surface of the river Elbe – reconstructed in 3D, built-in Unreal Engine, and feel ship movements by using real-time data. In addition, visitors can become the crane operator of a container bridge or climb onto a basket lift and navigate around one of the largest dry docks in Europe, where a ship is being repaired. In the experience finale, visitors are taken on a journey to an imagined future world.

“With the Discovery Dock as an interactive on-site experience, a micro amusement park has been created, providing unprecedented perspectives and insights of the Port of Hamburg and which make it an unforgettable event for tourists and locals because of its new, playful and engaging interactions,” Alexander El-Meligi, Managing Partner and Creative Director at Demodern explains. For Demodern micro amusement parks are spatial installations that are aiming primarily the entertainment of the guests, eliciting enthusiasm and, moreover, communicating educational and informative content in a playful and effective manner. “And that’s exactly what we want to achieve with the installations of the Discovery Dock,” Alexander El-Meligi says. Together with the client, he and his Hamburg team are responsible for the overall concept of Discovery Dock and have developed the entire experience in close cooperation with the DuMont project team.

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