CRPTC CHILD c/o BIRGIT STÖVER ARTISTS was booked by the agency YeS IDEAS to realize the new Essence Cosmetics ‘Pink and Proud’ campaign. The ‘Pink and Proud’ trend edition was designed to express precisely what we all believe in: a society in which everyone can express themselves respectfully and freely. Besides the motifs, creative couple CRPTC CHILD also made a film – editing and all.
Beauty brand Essence, which is part of the beauty corporation Cosnova, has thus launched its first image campaign. “We want girls and boys to feel good about themselves. We would like to tell them: “You are okay just the way you are,” says Kristin Jaskolka, Brand Director of Essence Cosmetics. Well-known influencers such as Instagram superstar @twenty4tim and TikTok icon Lea, aka @wifiloo_m, are at the side of Essence as brand ambassadors in its call for positivity.