Carefree sleep in curious places – MARKUS MUELLER shoots new POSTFINANCE campaign for SiR MaRY
Totally relaxed? The new Switzerland-wide POSTFINANCE campaign proves: When your finances are in order, you really can sleep easy – even in the most unexpected situations.
The humorous campaign was shot by MARKUS MUELLER for SiR MaRY, the new lead agency of the PostFinance brand. At the heart of the visuals: people falling fast asleep in the quirkiest of scenarios – captured with charm, style, and a healthy dose of wit.
Adrian Merz, Chief Creative Officer at SiR MaRY, sums it up perfectly: "Imperfect sleep is real sleep – and that’s exactly what makes this campaign so wonderfully odd and entertaining."
CREDITS
Client PostFinance
Production CZAR
Advertising Agency Sir Mary
Creative Director Adrian Merz
Art Director Sandro Heierli
Producer Sandy Blum
Copywriter Sebastian Bouchareb
Post Production TREY Digital Studio / Elisabeth Winter
Photographer Markus Mueller c/o VISUALEYES ARTISTS
FEATURING: +1
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
GoSee : m-mueller.org
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