More and more people are suffering from skin cancer – the IKK CLASSIC campaign raises awareness of proper behavior when exposed to the sun. CCCP was responsible for production, casting, and locations for the campaign, which was photographed and filmed by GoSee Member Markus Mueller for Scholz & Friends.
Without taking a moral high ground in its sun protection campaign, health insurer IKK CLASSIC instead aims to reach viewers through entertaining short clips and on streaming services, as well as billboards at construction sites.
CREDITS
Photographer & Director: Markus Mueller
DOP: Tristan Siefert
Steady Cam: Ciro J. Kavouras
Agency: Scholz & Friends
CD: Lars Ecker
AD: Thomas Stieber
Production, Casting, Location: Claas Cropp Creative Productions
Styling: Doreen Regel c/o Bascis
Set Design: Peter Klare c/o Bascis
Hair & Makeup (SFX): Katharina Handel c/o Basics
Gaffer: Mirco Lenke
Post Production: Scholz & Friends in-house und Jenny Cremer
GoSee : claascropp.com