Courage is the key to progress – Linda AMBROSIUS c/o EMEIS DEUBEL photographs the ‘Nur Mut’ campaign for LBBW
Linda AMBROSIUS c/o EMEIS DEUBEL was chosen by Scholz & Friends to photograph the latest ‘Nur Mut’ campaign all about being bold for the German bank LBBW. The campaign tells the success stories of the bank’s customers to clearly communicate the products and services of LBBW.
The image campaign is themed upon courage which is conveyed with a modern look & feel across various narratives. For the launch, six campaign motifs were staged by fashion and beauty photographer Linda Ambrosius. The high-quality dark blue, almost heroic-looking images are contrasted by the empowering campaign slogan ‘Nur Mut’.
“We were bold with our visuals as well, for which we developed a modern and succinct look for the campaign. Our motifs also succeeded in reflecting the courage it takes to be an entrepreneur in the portraits,” says Dominik Lang, Creative Director at Scholz & Friends Berlin.
Assets worth a total of EUR 324 billion make LBBW one of the largest banks in Germany. The LBBW Group has around 10,000 employees working at 100 locations throughout Germany as well as 16 locations in 15 countries, from New York to London and Singapore.
The campaign was produced by the agency 5ter Stock.
CREDITS
Production 5ter Stock
Advertising Agency Scholz & Friends
Photographer Linda Ambrosius c/o Emeis Deubel
About EMEIS DEUBEL
Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.
GoSee : emeisdeubel.com
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