Creative Director Serge Derossi for Ralph Lauren Fragrances: Polo Red, Lando Norris
CREDITS / DETAILS / VIDEO EMBED LINK
Lando Norris was named the face of Ralph Lauren Fragrances Polo Red Eau de Toilette in 2024. The McLaren Formula 1 driver stars in the new campaign for Ralph Lauren's best-selling fragrance, which embodies speed and adrenaline. With two Grand Prix wins last year, Norris’ relentless drive and fearless ambition perfectly capture the essence of Polo Red. Shot at Circuito de Navarra in Spain, the campaign captures the thrill of racing and Norris’ passion for speed. The racing red bottle, inspired by Ralph Lauren's personal car collection, complements the bold and powerful design of the fragrance.
'It’s been an honor to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race. Polo Red feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in, and it's time to go'. Lando Norris
'Happy to have collaborated with the ralph lauren L'oreal new-york team on the repositioning of the polo red fragrance and on the polo red campaign concept after months of intense reflection, research and design on the world and history of the Ralph Lauren house.' Serge Derossi
CREDITS
Director @nathan_copan
SVP @scottrudin
CD @leonard.herrmann
DP @maxgoldmandp
Edit @willhtown @modern.post
Sound / score @moritz.staub @staubaudio
Hair @visapyyapy @maworldgroup.beauty
Set @tdgehling
Color @timmasick @company_3
First AD @vi_____cho
Gaffer @javier_catalan_
Arm car @marcroca2000
Car @mclaren
CREDITS
Creative Director Serge Derossi
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