Creatives to watch : Creative Director MICHAEL K. RAEUSCHL presents the global EUCERIN campaign for Blacksheep Communications on GoSee
CREDITS / DETAILS / VIDEO EMBED LINK
Creative Director MICHAEL K. RAEUSCHL and his team realized the latest EUCERIN campaign which he presents us on GoSee. “Together with Blacksheep Communications, we have been developing digital campaigns and global guidelines for the POS for nearly four years. Thanks to our great relationship, this is now the third consecutive international campaign we have had the honor of conceiving and developing. Eucerin Sun Hydro Protect is inclusive and in line with today’s zeitgeist.”
Blacksheep Communications : “Every human is different, every skin is different. But when it comes to everyday sun protection, everyone has the same needs: protection and hydration. For this campaign and shoot, we put together a stunning and very diverse cast that covers all skin types with the sole aim of protecting its beauty from the sun. We chose locations that enabled us to realize our photographic vision of a clean, graphic, minimalist style. Our SFX team is responsible for the sensational texture shots and staging the hydration.”
Michael Raeuschl is a freelance Creative Director Art based in Hamburg, Germany. His services include creative direction, art direction and design for digital, social content, film, print and editorials. As a creative, he can look back on seventeen years of experience working with international advertising agencies such as FCB Hamburg, FCB Paris, TBWA, Select NY, YOU GmbH, and Blacksheep Communications and for clients including Beiersdorf, NIVEA, Wella, MAC Cosmetics, Douglas, JUVENA, Labello, Hansaplast, Häagen-Dazs, Pedigree, Veganz, hessnatur, Gruner&Jahr, Bitburger Group, KODAK, AIDA Cruises, Multipower, dm drogerie markt, Eucerin Medical Skincare, YAMAHA Audio, and many more.
He is specialized in beauty, lifestyle, fashion, and branding communication, and is equipped with a strong skillset in the area of production supervision – for everything from creating visual concepts and looks to casting direction for stills and moving images.
GoSee mkrcreative.de & blacksheep-communications.de
CREDITS
Director Philipp Kaczmarek
DOP Marcus Autelli
Advertising Agency Blacksheep Communications
Creative Director Michael K. Raeuschl
Editing Philipp Wachsmann
Styling Jon Morales
Hair & Make-up Marianna Muckuchyan
Photographer Karis Sverris
LOCAL PRODUCTION Alana Production
SPECIAL EFFECTS Das Effektiv Team
COLOR GRADING Florian Schäfer
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
05.07.2023