CUT THROUGH THE AIR! – the new BENTLEY GT CONVERTIBLE relies on campaign visuals from MAGROUND
MAGROUND contributed the backgrounds for the latest BENTLEY GT CONVERTIBLE campaign : “These are the brand new campaign visuals for the new Bentley GT Convertible, which were realized with a combination of 3D and photography. MAGROUND provided the high-resolution background images and HDR domes to appropriately stage the new luxury convertible.”
Maground continues : “The motifs were produced virtually without great logistical effort. The motion blur was digitally generated and adjusted according to the desired driving speed of the car.”
Bentley : “The Continental GTC is designed to turn heads with the top down or up. Exterior detailing all around the car – including the signature Bentley matrix grille – is finished in polished chrome. The 21”, five tri-spoke wheels and elliptical quad tailpipes only add to its striking appearance. Inside, hand-finished veneers emerge from the center console and spread out into the doors. Handcrafted leather seats can be adorned with your choice of embroidery, piping or contrast stitching, while a range of interior options enable you to make the car your own.”
The Bentley Continental GT is a luxury coupé by British carmaker Bentley Motors Limited, which has been a subsidiary of Volkswagen AG since 1998. The abbreviation GT stands for Gran Turismo. The convertible version of the model series is the Bentley Continental GTC.
MAGROUND is the world’s leading stock agency for photos of landscapes, cityscapes, and roads, 360° HDR domes, and virtual reality environments. More than 400 professional photographers produce exclusively for MAGROUND. Clients around the world are served by us from our offices in Hamburg, Los Angeles and Peking.
Jens Müller (designer) and Wladimir Alexi (photographer) founded the stock agency MAGROUND in 2007 in Hamburg. Their goal was to give professional users all over the world access to carefully selected material that meets the most demanding standards of quality and utilizes the latest technologies.
GoSee : maground.com
CREDITS
Creative Director Iain Ross
Post Production Mustard Post
Photographer MAGROUND
FEATURING: TRANSPORTATION
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
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