DEICHMANN campaign ‘Love the Shoe. Love the Price’ – combines storytelling with fashion, staged with a modern signature by Jung von Matt SAGA
The new shoes of the latest DEICHMANN collection are an absolute must-have – and they feature in the confident storyline of a new fashion campaign entitled ‘Love the Shoe. Love the Price’.
Have you ever seen a pair of shoes and thought to yourself: “I just have to have them!”? That’s the narrative of the new fashion campaign by DEICHMANN and Jung von Matt. It’s about an irresistible urge: some shoe fans would love to just tear them off their owner’s feet. Good thing the shoe models from DEICHMANN arouse precisely this kind of desire – but sold at such attractive prices that there’s really no need to resort to desperate measures at all… so, yeah: ‘Love the Shoe. Love the Price’.
The multifaceted campaign is interwoven with humorous elements, portraying women who can’t help but immediately want to own the object of their desire as soon as they see the trendiest Fall/Winter shoe styles – by any means possible, however unconventional they may be! It was directed by Ace Norton c/o Represent Film, and the cast in front of the camera was made up of shoe aficionado Denise Adamo and Eleanor Griffiths wearing the shoes.
“We are excited to be working with JvM SAGA, and we love their bold, enthralling and surprising signature. We believe that powerful storytelling and a viable concept that packs a penetrative punch across all touchpoints will give the DEICHMANN brand the necessary visibility in this fiercely competitive market where making a big splash is crucial,” says Sabine Zantis, Chief Marketing Officer at DEICHMANN.
“Repositioning Europe’s No. 1 shoe retailer DEICHMANN strategically in order to win over new, younger and more fashion-savvy target groups is a wonderful challenge!,” says Dörte Spengler-Ahrens, Chief Creative Officer at JvM SAGA.
The first two campaigns of the product categories sneakers and combat boots are now appearing on TV, at the POS and across all social media channels. They consist of 30- and 20-second TVCs and cut downs, individual online and social media formats, POS assets and display banners.
Responsible at Jung von Matt : Dörte Spengler-Ahrens, Andreas Hilbig, Stephan Giest, Michael Wilde, Hannes Rath, Philipp Schättler, Anne-Marie Brandner, Franziska Krüger, Oscar Engelhardt, Jonas Lenger, Winfried Scheller, Martin Stöpel, Luca Schöbi, Lena Conze, Jakob Cassebaum, Dennis Wendt, Viktoria Dettke, and Katja Zyrull. Responsible at DEICHMANN: Sabine Zantis, Andreas Conze, Marcel Nawrath, Lukas Kaiser, Dennis Falk, Philip Burghaus, Olivia Simon, and Lea Penschek.
Jung von Matt is the most successful agency group in the German-speaking region when it comes to the awards it has received for both creativity and efficiency. DEICHMANN SE is the market leader in the area of European shoe retail and is active in 31 countries.
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