The EAT HAPPY GROUP combines various innovative food concepts from a one-stop shop. Christian KERBER c/o SOLAR UND FOTOGRAFEN was commissioned by Tabula Rasa Studio to photograph the new campaign. Stylist Meike Graf took care of the look, and Marcel Stut delivered the perfect foodstyling.
Tabula Rasa Studio: “Eat Happy is not just a name, it’s their mission. For Eat Happy, it’s all about craft. Their products are freshly made on-site with heart and a whole lot of carefully selected ingredients. And always spiced up with fresh ideas. Our brief was to create a new identity that reflects precisely all of the above and turn a hidden champion into a love brand. From redesigning the CI, typography and visual language, and the same down to the packaging and for all shops across Europe, or even conceiving campaigns, a social media strategy and a magazine.”
GoSee solarundfotografen.com & eathappygroup.com
CREDITS
Client Eat Happy Group
Advertising Agency Tabula Rasa Creation GmbH
Styling Meike Graf
Photographer Christian KERBER c/o SOLAR UND FOTOGRAFEN
FOODSTYLING Marcel Stut
About MONDAY IN MAY
MONDAY IN MAY is a photographer agency based in Hamburg. MONDAY IN MAY represents Anne Deppe, Arthur Mebius, Christian Kerber, Jonas Nefzger, Lina Grün, Neumann & Rodtmann, Mirjam Kluka, Tobias Gromatzki, Volker Wenzlawski and Walter Glöckle.