Freedom that inspires - ADD PICTURES produces the LUFTHANSA 'Allegris' campaign 2024-25
In November 2024, the production company ADD PICTURES was able to support London photographer Laura Allard-Fleischl in photographing the new LUFTHANSA Allegris seats and cabin products. The shoot took place in the security area of the Lufthansa hangar at Munich Airport. The agency responsible was Serviceplan.
"An exciting and logistically challenging shoot in an Airbus A350." Tobias Seifert, CEO of Add Pictures. Since May 2025, a completely new travel experience has been created on Lufthansa long-haul flights under the name "Lufthansa Allegris": Thanks to Allegris, all Lufthansa travel classes, from Economy Class to Premium Economy Class and Business Class to First Class, will receive a new, high-quality product that is unparalleled in the market due to its seating variety.
Thanks to this innovative concept, passengers can tailor their individual travel experience to their personal needs – with the choice of seats, meals, and other travel elements.
CREDITS
Advertising Agency Serviceplan, HoC
Photographer Laura Allard-Fleischl
FEATURING: +1
About ADD PICTURES
Company founder Tobias Seifert started his career in the mid 90ies, working for several renowned filmproduction companies. Finding solutions in no time for whatever challenge quickly became his impetus, logistics his passion. After several years as freelanced producer for tv commercials, Tobias Seifert founded add pictures! production service in 2004 with its main target to combine production skills of film AND foto industry. In the last decade, this business model proofed to be, what the market was looking for: Film- and Fotoproduction coordinated and supervised by one hand. Keeping up to date with technical development in film, foto, light, grip and postproduction, holding extensive knowledge of natural & architectural environment, being part of a worldwide network of trustful professionals and vast experience shooting all over the world, Tobias Seifert and his team offer state of the art production services tailor-made for the clients visons and needs.
GoSee : addpictures.net
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