Fully electric, fully equipped, fully suitable for everyday life. AIWAYS campaign visuals – made with MAGROUND
AIWAYS, manufacturer of electric vehicles from Shanghai, is expanding its presence in Europe to fourteen countries. AIWAYS wants to shake up the European market with its new electric flagship U5 and is relying on the efficient production of its marketing assets with MAGROUND backplates and HDR domes.
In doing so, the brand not only benefits from the ability to generate a large number of visuals in a very short time but also takes a far lower-emission production approach than conventional car shoots. Motion blur was added digitally as the client requested.
The U5 features an impressively striking, minimalist design and finest quality materials. As standard, it is equipped with with twelve ultrasonic radars, five HD cameras, three millimeter wave radars and two interior cameras, thus enabling seamless, all-around digital vision. In addition, six airbags and multiple advanced safety systems provide further protection.
CREDITS
Client Aiways
Post Production Mainworks
Photographer MAGROUND
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
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