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13.10.2022  •  Advertising NEWS

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Genesis – Electrified. Iconic. – Creative duo MP CURTET stage the GENESIS Electrified G80 for Innocean USA

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Ingenuity in every inch. – The GENESIS brand continues to reinvent itself and relentlessly take the evolution of electric cars to the next level with each model. With the GENESIS Electrified G80, they have crafted an ideal blend of aerodynamic efficiency and sumptuous luxury – for which they were more than happy to call upon MP CURTET to stage this dream automobile with masterful skill.

“Featuring a Premium Navigation System with a 14.5” HD Screen, Wireless Device Charging, and Remote Smart Parking Assist, the Electrified G80 delivers a multifaceted driving experience beyond your expectations. Designed around real needs and wants, respecting how you actually live.” GENESIS.

Every inch of the sleek, sophisticated design of the GENESIS Electrified G80 exudes modern elegance. The agency Innocean USA has once again realized the campaign in close cooperation with French photographer and director duo MP CURTET in their signature visual language that, as always, checks all the boxes.

GoSee : genesis.commpcurtet.com


CREDITS
CLIENT/GENESIS USA
Photographers and Directors: MP Curtet
Post Production: Jenny Cremer
Agency: Innocean USA
Group Creative Director: Cary Ruby
Creative Director: David Mesfin
Director, Art & Print Production: Barb Sanson
Brand Director: Marco Koenig
@mpcurtet

MP Curtet are represented by:
USA: B&A Kathryn Tyrrel O’Connor
Europe: Christian Severin
France: Cream Paris William Blanc

 
Featuring: Severin Wendeler+5
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