Stefan SCHMID c/o DOUBLE T PHOTOGRAPHERS shot the latest Head & Shoulders campaign in Shanghai for P&G. Creative Director was Kris Duanmu, P&G Brand Management & in-house Creative and Design Leader, and production was in the hands of The Sweet Shop Films Ltd (hair: Li Mohan, makeup: Anna Hu).
Stefan’s photography is about freedom, youth culture, fun, and adventure. His open personality helps him to easily bond with others as well as to create natural, authentic and unique images. In Stefan’s style of storytelling, the viewer is always part of the group, not a distant observer. It’s about creating chemistry between the photographer and protagonists that leads to an effortless and playful visualization of an idea. His intuitive way of lighting and framing combined with his way of directing the protagonists helps him to create an authentic and cinematographic storyline. His work focuses on lifestyle, portrait and hair. Stefan lives and works in Hamburg and Shanghai, and he works for domestic and international clients alike, both as a photographer and filmmaker/DOP.