HELLO FRESH with atmospheric social campaign by Tian Stöhr, produced by LUNIK in Berlin
Together with Tian STÖHR c/o UPFRONT, the LUNIK team photographed a family in their home to create authentic social content for HelloFresh.
LUNIK: "Our goal was to capture real moments – from cooking together to enjoying a relaxed meal at the table. The images demonstrate how uncomplicated and enjoyable a balanced diet can be. Natural light, a warm atmosphere, and genuine emotions were the focus of the shots. By working closely with the family, we were able to create authentic content that reflects everyday life. The focus was on naturalness and spontaneity to create a genuine connection. Social content thrives on real experiences – that's exactly what we wanted to capture. The result is emotional images that perfectly convey the essence of HelloFresh."
CREDITS
Production Lunik (Arne Weingart & Noah Muhoza)
Art Director Mathea Millmann
Art Buyer Zita Bereczkei
Styling Camilla Reinhold (Senior Food Stylist)
Props Katherina Teloo
Photographer TIAN Stöhr c/o UPFRONT Photo & Film GmbH
PLUS Digi Operator: Stefania „Azul“ Sottile, 1st Lighting Operator: Sascha Krautz, 2nd Lighting Ass.: Christian Blüm
About LUNIK
Casting
Whether it’s street-, sedcard and / or live casting, either individually or in combination, we find the perfect fit for the requested campaign.
Location Scouting
Finding the ideal setting for your concept is very important to us. Due to our experienced scouts and location database that we’ve accumulated over the years, we as a production agency, simultaneously think in terms of production requirements including necessary permits. Beside Berlin and its surrounding areas, we are specialized in the Baltic Sea region as well as Leipzig and Dresden. With our well-versed regional scouts, we can implement German-wide requests from the Alp Mountains to Helgoland.
Service production
As an experienced photo production company we are happy to work as service production in Berlin or anywhere else in Germany. We offer custom services which can include set sssistance, driver service or extend to a complete full service package including compiling an excellent team, providing equipment, catering, and or accommodations. In addition we can produce call sheets, production booklets, and briefly plan to accomplish everything necessary for a perfect shooting.
Global production support
We accompany international productions and guarantee, based on our global network built on long-term partnerships, professional local support to make things run smoothly. Therefore we charge an overall budget in Euro and take responsibility for the individual productions in different countries. The budget includes expense budgeting in foreign currency, exact billing with receipts, and can extend to accommodate global travel planning and booking.
GoSee : lunik.de
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