IMAGE NATION S.L. produces the global 'SWISS ALL THE WAY' campaign by Saskia Wilson for thjnk Zürich, captivating with her warm, emotional imagery
In the new campaign for the leading Swiss airline SWISS, the agency thjnk focuses on excellent service and a seamless customer experience. The new slogan "Swiss all the way" encapsulates the entire guest journey. From booking in the app to moments of tranquility and culinary enjoyment on board, all the way to the extra mile taken by the cabin crew. The campaign’s promises are brought to life emotionally through a warm, cinematic visual language. For the print visuals, Australian photographer Saskia Wilson, known for her highly emotional imagery, was chosen, with production handled by IMAGE NATION in Spain.
The focus is on the small details and human moments that make the travel experience unique and personal, while taking a modern approach that avoids familiar clichés. The images reflect the emotional journey of travel, harmonizing with the cinematic quality of the entire campaign.
Responsible at Thjnk Zürich: Alexander Jaggy, Pablo Schencke (Creative Director), Tobias Röben, Artur Deyneuve, Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Daniela Bär (Copywriting), Susanna Fill, Fabian Esslinger, Isabelle Hauser (Art Direction), Lea Scherz, Julien Le Goff, Josephine Jeanguenin, Laura Starace (Graphic Design), Andrea Bison (Managing Director, Consulting), Claudia Ziltener, Romaine Brunner, Anoushé Dastmaltschi, Marisa Studer, Lukas Steiner (Consulting), Gordon Nemitz (Managing Director, Strategy), Carole Räber, Fabienne Peyer (Strategy), Thomas Nabbefeld, Laura Früchtenicht, Marcus Wetschewald, Katja Sluyter (Producing, Art Buying), Caroline Milecki, Irem Nisa Dogan, Judith Sievers, Julia Raatz, Philipp-Morten Gohla, Thomas Giang, Tim Kuphaldt (Social Media).
CREDITS
Client Swiss
Production Image Nation S.L.
Advertising Agency thjnk
Photographer Saskia Wilson
FEATURING: +2
About IMAGE NATION S.L.
We are Image Nation. Based in the land of ham, garlic, olive oil and sun, bringing to you french savoir faire, german reliability, mediterranean flair, british resolve and kiwi ingenuity we offer you photo and film production services managed by an international crew in Spain and Worldwide. We produce advertising campaigns in Argentina, Chile, France, Italy, Malaysia, Portugal, Singapore, South Africa, Spain, Switzerland, United Arab Emirates, U.S.A, and where ever you want us to.
Image Nation offers a complete start-to-finish photo production service worldwide, working with the client from the beginning to provide consultation on matters such as location choice and campaign development.
Our team is expert in photo production for automotive photographers, and as car productions are some of the most demanding jobs in the business, essentially it means that we are prepared and equipped to meet the challenges of any kind of production, from fashion and sport to event management, publicity and filming.
Our full-service production includes own specialized facilities, detailed budgets, personalized estimates, customized billing, casting, locations scouting, permits & insurance, putting together a multilingual and multi-skilled crew, equipment rental, catering & craft service, travel management, production management & coordination, etc.
GoSee : imagenation.es
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
