JD SPORTS campaign ‘FOREVER FORWARD’ by EWEN SPENCER c/o LGA MANAGEMENT with Joy Crooks, Central Cee and Kano
JD SPORTS celebrates the brand’s iconic drawstring duffle bag as a symbol of youth culture in the campaign photographed by EWEN SPENCER c/o LGA MANAGEMENT – the ‘original bag for life’. With the title ‘Forever Forward’, iconic personalities of British culture demonstrate where the duffle can take you. In front of the camera stood rapper Central Cee, European soccer champion Ella Toone, singer-songwriter Joy Crookes, and rapper Kano.
“This year’s cast are all young individuals with their own innate power to shape the world around them, and JD takes pride in spotlighting this amazing talent to encourage the next generation to continually move Forever Forward,” says Chris Waters, EU Marketing Director of JD.
GoSee : lgamanagement.com
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