Just how does ALDI do it? The Fall campaign for ALDI SUISSE by MARKUS MUELLER for Inhalt und Form Zurich
Markus MUELLER photographed the Fall campaign for ALDI SUISSE. ALDI Suisse is known for offering the best buy for your money and plenty of added value daily for its customers. But just how does ALDI SUISSE do it? This very question has been looked into by Inhalt und Form Zurich with Art Director Paul Labun now in the second half of the image campaign 2021 for the Swiss retailer.
Responsible at Aldi Suisse : David Biernath (Director Customer Interaction), Sarah Thalmann (Manager Customer Interaction), Michèle Bürgi (Project Manager Customer Interaction); and responsible from Inhalt und Form : Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Paul Labun (Art Director), Noé Kwok (Graphic Designer), Manuela Marty (Head of Consulting/Strategist).
CREDITS
Client ALDI Suisse
Production Visualeyes International
Advertising Agency Inhalt und Form Zürich
Art Director Paul Labun
Photographer MARKUS MUELLER
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
