KPT Health Insurance with a fresh campaign by Arthur MEBIUS c/o MONDAY IN MAY for Family AG
Zurich-based agency Family AG commissioned Arthur MEBIUS c/o MONDAY IN MAY with the motifs for the campaign of KPT Health Insurance, Bern.
The agency tells us: “Our latest 360-degree campaign for KPT shows a bear asking a question, laughing horses, and an avid hiker in the nude. This time, we not only surpassed ourselves; we also set new standards. That’s what they say. The pressure is on.
This year’s campaign focuses on the straightforward and customer-friendly services of KPT. Embracing the ethos ‘Driven by a love of nature and passion’, which has also shaped the imagery used over the past years, the campaign designs and TV commercials present the services offered by KPT in a humorous and slightly self-ironic light. This creative approach underscores the message that KPT is more than just a health insurance: it’s a partner who understands the importance of laughing about oneself now and then – while taking the needs of its customers seriously.”
Responsibility at Family AG was in the hands of Claudio Catrambone, Svenja Hässig, Hanja Heuss, Jan Walser, Alexandra Niggeler, Severin Binkert, Marion Gwerder, Torsten Maas, and Marc Ambühl.
CREDITS
Client KPT Krankenkasse
Production Stories AG
Advertising Agency Family AG
Post Production Edwin Veer
Photographer Arthur MEBIUS c/o MONDAY IN MAY
CGI Postoffice Amsterdam
FEATURING: +2
About MONDAY IN MAY
The Hamburg-based boutique photo agency represents exceptional photographers from a wide range of advertising sectors. They manage projects with personalized service and quick turnaround times, aiming to ensure that each production is a smooth, efficient, and highly professional shooting experience, resulting in fantastic outcomes.
GoSee : mondayinmay.de
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