L’OCCITANE can look back on forty years of expertise in the area of care products and fragrances, inspired by the Provence region. Alex KILIAN c/o FREDA+WOOLF photographed the ‘Star Ingredients’ campaign for L’OCCITANE. The shoot took place in Provence and in Berlin, and set design was taken care of by Ruth Bartlett.
Alex staged the lavender peeling soap whose lavender essential oil from the Haute-Provence region ensures a relaxing experience when showering or bathing. This feel-good atmosphere was captered by Alexander Kilian in his arrangements.
At the age of 23, Olivier Baussan began distilling rosemary oil with a distillation device and his knowledge of the plants in his home country. With a small van, he visited local markets in the Provence region where he shared his passion for nature with the people he met there. This marked the beginning of the L’OCCITANE adventure…