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19.10.2023  •  Advertising NEWS

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LEE KUM KEE presents delicacies from the Far East with food design by Karsten von KUCZKOWSKI c/o BASICS.BERLIN

Responsible for the food design of the latest advertising motifs for LEE KUM KEE – manufacturer of Chinese and other Asian sauces based in Hong Kong – was Karsten von KUCZKOWSKI c/o BASICS BERLIN. The motifs were photographed by Jan Seebeck.

In 1888, a restaurant owner named Lee Kum Sheung in southern China was cooking a pot of oyster soup and forgot about it until the soup had been reduced to a thick sauce. He tried it and was amazed at how delicious it tasted. From that moment on, he started selling it as oyster sauce. Lee Kum Kee, the Chinese classic seasoning, aka oyster sauce, was born and would go on to conquer the kitchens of the world… Today, the company produces more than 200 Chinese sauces, including oyster sauce, soy sauce, hoisin sauce and many more.

GoSee : basics.berlin

 
BASICS BERLIN: FOOD DESIGN BY KARSTEN VON KUCZKOWSKI FOR LEE KUM KEE

BASICS BERLIN: FOOD DESIGN BY KARSTEN VON KUCZKOWSKI FOR LEE KUM KEE

 
BASICS BERLIN: FOOD DESIGN BY KARSTEN VON KUCZKOWSKI FOR LEE KUM KEE

BASICS BERLIN: FOOD DESIGN BY KARSTEN VON KUCZKOWSKI FOR LEE KUM KEE

 
BASICS BERLIN: FOOD DESIGN BY KARSTEN VON KUCZKOWSKI FOR LEE KUM KEE

BASICS BERLIN: FOOD DESIGN BY KARSTEN VON KUCZKOWSKI FOR LEE KUM KEE

 
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