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17.10.2023  •  Advertising NEWS

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MARC O’POLO ‘Rooted’ - the fragrance campaign filmed by Rosalie DI NATALE, with campaign photos from Michele DI DIO, both artists c/o FREDA+WOOLF

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Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio & director Rosalie Di Natale c/o FREDA+WOOLF

Director: Rosalie Di Natale c/o FREDA+WOOLF
Photographer: Michele Di Dio c/o FREDA+WOOLF

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ROOTED, A NEW SCENT EXPERIENCE BY MARC O’POLO – To celebrate the debut of its fragrance line ‘Rooted’ in the perfume market, MARC O’POLO has just launched a campaign. The 30-sec. spot was shot by director Rosalie DI NATALE, specialized in fashion, luxury and emotions.

“ROOTED is a holistic fragrance experience that exudes naturalness. Aromatic yet minimalist, it combines Marc O’Polo’s Scandinavian roots with the brand’s deep respect for nature. Developed in Germany and produced from finest quality ingredients in the city of Grasse in southern France, the new fragrance line is inspired by the elements of nature.” according to MARC O’POLO.

The fragrance collection comprises three eaux de parfum by the name of ‘Sky’, ‘Rain’ and ‘Earth’. Genderless and timeless. The fragrance line is complemented to utter completion by a hand soap, hand cream and room diffuser. The eaux de parfum and room fragrance both ensure 100 % transparency regarding their ingredients and boast the Clean Beauty certificate, a key milestone of the brand envisioned from the very beginning. The premium modern casual brand thus underscores its commitment to the highest quality and completely eliminating harmful ingredients throughout its product portfolio.

“Marc O‘Polo stands for a conscious Scandinavian attitude towards life. Which is why the new holistic fragrance concept perfectly complements our collections as well as our Home and Living products. Inspired by our Swedish roots, the new fragrances exude naturalness in an aromatic yet minimalist way that’s just very Marc O‘Polo.” says Susanne Schwenger, CPO of Marc O’Polo.

The campaign photos came from Michele DI DIO. Both artists are represented by FREDA+WOOLF, Berlin-Paris. The campaign was produced by Made in Germany and went on air in August ‘23.

GoSee : marc-o-polo.comfredawoolf.com

 
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Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio c/o FREDA+WOOLF

Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio c/o FREDA+WOOLF

 
Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio c/o FREDA+WOOLF

Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio c/o FREDA+WOOLF

 
Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio c/o FREDA+WOOLF

Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio c/o FREDA+WOOLF

 
Michele Di Dio c/o FREDA+WOOLF for Marc O'Polo Fragrance

Michele Di Dio c/o FREDA+WOOLF for Marc O'Polo Fragrance

 
Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio c/o FREDA+WOOLF

Marc O'Polo Rooted, Fragrance campaign by photographer Michele Di Dio c/o FREDA+WOOLF

 
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