MARKUS MUELLER photographs the ‘Dreams’ image campaign with female wrestler Jazzy Gabert for LEXWARE and Reinsclassen
Jazzy Gabert is among Germany’s most famous female wrestlers. LEXWARE got her on board for the new image campaign ‘Dreams’. It is about inspiring personalities who have chosen a special path for their career stories. MARKUS MUELLER photographed the new motifs for it, and there are more to come.
Creative Director was Georg Fischböck from Reinsclassen GmbH & Co. KG, production was in the hands of WE LOVE ARTBUYING and retouch came from GoSee Member POP Postproduktion.
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CREDITS
Client Haufe-LEXWARE GmbH & Co. KG
Production WE LOVE ARTBUYING
Advertising Agency Reinsclassen GmbH & Co. KG
Creative Director Georg Fischböck
Producer WE LOVE ARTBUYING / Anne Kotte
Post Production POP.
Hair & Make-up Susann Weber
Celebrity Jazzy Gabert
Photographer MARKUS MUELLER
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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