MASTERCARD MUSIC presents Pezet and Natalia Szroeder with their song 'One World' – in a music co-op photographed by PAWEL FABJANSKI 

MASTERCARD MUSIC is a project in which artists representing various genres of the music scene are invited to cooperate so they can prove that music really can connect people. And each time, songs are made that show with their sound that this common passion knows no boundaries.

Invited this year were Pezet and Natalia Szroeder. Paweł Kapliński, or rather Jan Paweł Kapliński, aka Pezet (* 18 April, 1980, in Warsaw), is a Polish Rapper and television personality as well as a member of the duo Flame 81. Natalia Weronika Szroeder is a Polish singer-songwriter and TV presenter. She is known above all from her collaborations with the rapper Liber, with whom she performed on his songs ‘Wszystkiego na raz’ and ‘Nie patrzę w dół’ in 2013.

For the accompanying campaign, the two artists were photographed by PAWEL FABJANSKI.

The result of the cooperation is the single ‘One World’. The agency McCANN was responsible for both the strategy and the creative concept across all media channels and for realizing the campaign. The agency high& was commissioned to coordinate the cooperation for the music production as well as among the artists.

As part of the advertising campaign, participants of the Mastercard Priceless Moments program had the chance to take part in an event which took place in Warsaw on 28 September. The campaign was accompanied by a 15-second spot on TV channels of the TVN Group and Polsat, in movie theaters and on social media.

GoSee : priceless.com & fabjanski.com


CREDITS
Client     MasterCard
Production     Lucky Luciano Pictures
Advertising Agency     McCann Poland and High&
Creative Director     Marcin Sosiński
Art Director     Adam Głowacki
Producer     Piotr Pasternak
Copywriter     Anna Posuniak
Post Production     FinalTouch
Styling     Bartłomiej Indyka, Katarzyna Kryst
Hair & Make-up     Vika May, Anna Ampulska, Bartek Janusz
Set Design     Dorota Boruń
Model     Pezet
Model     Natalia Szroeder
Photographer     PAWEL FABJANSKI
Project leaders     Ewelina Różycka, Jerzy Hołub
Creat. Group Head     Mateusz Gaca
art director     Barbara Olech

PAWEL FABJANSKI [x] MasterCard

 

PAWEL FABJANSKI [x] MasterCard

PAWEL FABJANSKI [x] MasterCard

 

PAWEL FABJANSKI [x] MasterCard

PAWEL FABJANSKI [x] MasterCard

 

PAWEL FABJANSKI [x] MasterCard

About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.

Pawel Fabjanski is represented by three international photo agencies: ShootMe (Poland), Take Production (Italy) and Pink Productions (Czech Republic). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.

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