MONTBLANC Marks 100 Years of Meisterstück Through the Eyes of Wes Anderson (Art Buying & Art Production by SOLOMON WINTER)

Montblanc celebrates the milestone anniversary of its iconic writing instrument with a new campaign written and directed  by the acclaimed director. With its black cigar-shaped design, three gold rings and handcrafted gold nib, the Meisterstück has become synonymous with Montblanc as the Maison’s most recognizable product.  To mark a century since this global symbol of writing culture was first introduced in 1924, Montblanc has partnered with American director and screenwriter Wes Anderson to create a campaign that takes viewers on a journey into the extraordinary world of Montblanc seen through the filmmaker’s  eyes.

Featuring actors Rupert Friend, Jason Schwartzman, and Wes Anderson himself, the story follows three colourful characters at the fictional Montblanc Headquarters atop the Mont Blanc mountain, as they introduce the Maison, its story and its most recognized creation, as never seen before, in Anderson’s signature style with its distinctive visual aesthetic and blend of eccentric, unconventional storytelling. To truly celebrate the collaboration with Anderson and the Meisterstück anniversary, the new campaign’s influence will be embraced throughout  Montblanc’s marketing approach during this centenary year.

MONTBLANC: "For 100 years, the Meisterstück has captured millions of stories, passing through the hands of authors, creatives, and everyday writers. It was finally time to make this writing icon the protagonist of the story, but we wanted to do it in a way that was completely unexpected and surprising. That’s why we invited Wes Anderson, one of today’s great storytellers, to put his own unique spin on the world of Montblanc through his inimitable storytelling and unmistakable visual identity. It’s certainly a very different way for our Maison to show up, and we are excited for the world to rediscover us in a new light."

 

MONTBLANC MST 100 YRS by WES ANDERSON

 

MONTBLANC MST 100 YRS by WES ANDERSON

MONTBLANC MST 100 YRS by WES ANDERSON

 

MONTBLANC MST 100 YRS by WES ANDERSON

MONTBLANC MST 100 YRS by WES ANDERSON

 

MONTBLANC MST 100 YRS by WES ANDERSON

MONTBLANC MST 100 YRS by WES ANDERSON

 

MONTBLANC MST 100 YRS by WES ANDERSON

MONTBLANC MST 100 YRS by WES ANDERSON

 

MONTBLANC MST 100 YRS by WES ANDERSON

MONTBLANC MST 100 YRS by WES ANDERSON

 

MONTBLANC MST 100 YRS by WES ANDERSON

MONTBLANC MST 100 YRS by WES ANDERSON

 

MONTBLANC MST 100 YRS by WES ANDERSON

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