More DUSTER than ever before – MP CURTET go on- and off-road for the DACIA Duster campaign
CREDITS / DETAILS / VIDEO EMBED LINK
The DACIA Duster is still in the fast lane. MP CURTET and their team took it up and down Spain on commission for the French agency Publicis. Their mission : produce the campaign for the new DUSTER, now in its third generation. An even tougher and more aggressive design, renowned and enhanced capabilities, both on- and off-road, paired with tried & tested efficiency – make it as versatile as ever!
Making its market debut in 2010 and revamped for the first time in 2017, the Duster has carved out quite the success story for itself thanks to its unconventional approach to the SUV segment. Over the course of its thirteen-year trajectory, the model has garnered more than 40 awards with over 2.2 million vehicles produced.
Dacia sold 493,511 vehicles (VP+VU) in the first nine months of 2023, up 16.7% on the same period in 2022. And with 154,460 vehicles sold, the Dacia Duster grew 4.1% compared to the same period the year before – holding its ground as the best-selling SUV for private customers in Europe.
Dacia is a Romanian automobile manufacturer which belongs to the Renault Group. Its name is Latin and pays tribute to the history of Romania as the Roman province of Dacia. The new Duster is built at the Mioveni plant in Argeș County, in the Greater Wallachia region. As the automobile production of Dacia evolved under the Renault Group, Mioven developed into a modern city with a growing economy in the automotive industry and service sector.
Dacia – for more fun on- and off-road.
GoSee : dacia.ro & mpcurtet.com
CREDITS
Client: Dacia / Renault Group
Arnaud Belloni: Renault Global CMO
Carine Gailliez: VP, Dacia Brand Marketing Communication of Renault Group
Greti Gruden: Content Strategy Manager and Countries Coordination
Julie Bohkobza: Creative Director
German Gomez: Chef du service stratégie de contact
Laurent Picard: Images and Graphics at Dacia - Renault Group
Agency: Publicis
Producer: Aurore Gay
Production Coordinator: Léa Vinarnic
Creative Director: Nicolas Brun - Nicolas Poirier
Production: Beam Photography
Thomas Coudriet, Jade Occhipinti
Executive Producers: SLSO Stephane Levêque, Rosane Cusin
Post Production: Additive Studios, Peter Aylward, Matthew Stevens
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