15.08.2022  •  Advertising NEWS

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More than 100 nations. 1 team. – UWE DUETTMANN photographs for McDONALD’S Germany

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UWE DUETTMANN

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The McDonald’s Corporation, founded in 1940 in California by brothers Richard and Maurice McDonald, is an American operator and franchisor of branch fast-food restaurants worldwide and is the world’s largest fast-food restaurant chain by revenue. With a turnover of 20.8 billion US dollars and a profit of 5.8 billion dollars, McDonald’s was ranked 209th among the world’s largest companies in 2020 according to Forbes Global 2000.

For McDonald’s Germany, UWE DUETTMANN photographed on the streets of Berlin.

McDonald’s currently operates restaurants in 120 countries. Of the approximately 36,800 restaurants, around 31,230 are operated by franchisees and 5,699 by McDonald’s as the company’s own restaurants. 1.8 million people are employed worldwide by the McDonald’s Corporation or one of its franchisees, approx. 60,000 of which in Germany.

GoSee : mcdonalds.com & duettmann.com

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 



About UWE DUETTMANN

After studying »Visual Arts« in Düsseldorf and subsequent studies at the HFBK in Berlin, Duettmann spent several years as longterm assistant of Hans Hansen and Annie Leibovitz. He then started his own career as a photographer, shooting editorial assignments for magazines such as Tempo, Stern, Rolling Stone, Vogue, L'Uomo Vogue and Elle...
After more than 20 years in the business, Uwe Duettmann's portfolio reveals a wild crazy-quilt of images that raise an eyebrow or sparkle a smile, featuring everything from serious portraiture and glossy auto shots to bizarre, otherworldly scenarios that could only be conceived by the wackiest of minds.
»If you look at Irving Penn, he's not thinking of shooting landscapes or people or still life,« Uwe Duettmann notes. »It's a bit the same with me. I don't care about what I'm doing, it's more about how I can express myself in different ways.« Featuring everything in his impressive career, the German-born photographer has been adorned with every major award in the advertising community, from the »Cannes Lion« to the »ADC New York«.
No matter what the project, Duettmann remains the consummate collaborator. His ultra-easygoing manner reveals no hint of the ego, yet he maintains the confidence of someone who knows he can get the job done. »All I need is good direction,« he says. »It's like jumping off a plane in a parachute. Even if the target is just one meter by one meter, I'll land on it.« On a more personal level, there's a reason why Duettmann's photographs often inspire a grin, even a laugh. »I'm not a nurse, but I'd love to help people enjoy life better,« he says. »It's bizarre working in advertising and wanting to achieve that, but I try to bring the human aspect into it.«

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SOURCE : UWE DUETTMANN