18.02.2021  •  Advertising NEWS


NEW at GoSee : NM PRODUCTIONS, production company with offices in London, Dubai, Los Angeles and New York; we present you its new CITI BANK x International Paralympic Committee campaign in photo and film on GoSee


Citi Bank // Patrik Giardino

Location - Dubai

Advertising Agency: Publicis North America
Location: F Stop Locations
Photographer: Patrik Giardino c/o Bernstein & Andriulli Inc.

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NEW at GoSee is NM PRODUCTIONS, a full-service production company with offices in London, Los Angeles, New York and Dubai. It produces both stills and film, and that all over the world for advertising and editorials alike. All with or without stars for different budgets : “Our services include managing all aspects of a project from location scouting, to casting and post production.”

Like all of us, the NM Producers had to adjust to the changing production conditions – with success, as we can see by the campaigns and shoots produced in these trying times. For example, for Braun with Matt Holyoak in London, the Sustainable campaign for Hugo Boss with Adam Fussell in the UK, a shoot for Volvo Innovation and WPP in Scotland, or for Nike, ‘Made to Play’ with Flo Ngala in Chicago.

We present you the campaign for CITI BANK in cooperation with the International Paralympic Committee, produced in June last year. The brief was to produce over the course of three weeks with 42 athletes from all over the world at 45º Celsius in Dubai. Anissa Payne, Producer : “45 degrees of heat in Dubai certainly had its challenges, but thanks to an excellent crew, the shoot was a great success.”

Here are a few quotes by athletes for the campaign and the great effort put forth by CITI BANK:

“I think I speak for all of us on Team Citi when I say thank you to Citi for your commitment to the athletes and support of the Paralympic Movement more broadly. Together, we will grow the reach and impact of Para sport while changing mindsets about what disability means,” says Team Citi member Kadeena Cox, British four-time Paralympic medalist in Para Athletics & Para Cycling.

“Citi has made a great effort to truly understand what the Paralympic Movement is about, and its commitment to spreading a positive message about diversity and inclusion across its global enterprise speaks volumes about its dedication to supporting people with disabilities, veterans and a more inclusive society,” says Team Citi member Brad Snyder, American seven-time Paralympic medalist in Para Swimming.

And Edward Skyler, Head of Global Public Affairs at Citi : “We’re proud to support every member of Team Citi. Each athlete has an incredible story of perseverance and accomplishment. We see our partnership with these remarkable Para athletes and the IPC as a way to create a more inclusive society. Each Team Citi member’s commitment to excellence, on and off the field, is an example of how we all can do more to serve communities around the world.”

Team Citi Para athletes, 22 women and 19 men aged 17 – 50, represent 20 countries and territories. Two Team Citi members are also veterans – one from the United States and the other from Australia. Collectively, this highly accomplished group has made 85 Paralympic Games appearances and won 93 medals in total. At the Paralympic Games, they will compete in 13 sports. Team Citi’s activities will be promoted throughout the partnership on social media with the hashtag #TeamCiti. GoSee : paralympic.org

About - Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. GoSee : citigroup.com

About - NM Productions is an independent production company with core teams in London, Los Angeles, New York & Dubai and a network of global fixers. Drawing upon a wealth of experience from across the industry, we provide a bespoke and dynamic approach to the needs of our clients. Primarily working as a tight-knit team, we are able to adapt our operations to meet the parameters of any project. As a company, we always aim to maintain a familiar style of working, while remaining efficient and cost effective but not neglecting the element of fun during a production. At NM Productions, we pride ourselves on being a personal and down-to-earth company that listens to our clients’ needs, providing practical, 360º services including: Full Service Production, Budget Management, Project Management, Location Scouting, Casting, Crew and Equipment Hire, and On-Set Shoot Management.

Clients include brands such as Citi Bank, Publicis, Grey, Spark44, Jaguar, Range Rover, VSA Partners, Vogue and S Moda. Photographers include Tom Craig, Flo Ngala, Matt Holyoak, Adam Fussell, Boo George, Ben Hassett, and Tori Ferenc… to name a few.
GoSee : nm-productions.com

Featuring: GoSee ADVERTISING
NM PRODUCTIONS for Citi Bank // Patrik Giardino

NM PRODUCTIONS for Citi Bank // Patrik Giardino

NM PRODUCTIONS for Citi Bank // Patrik Giardino

NM PRODUCTIONS for Citi Bank // Patrik Giardino

NM PRODUCTIONS for Citi Bank // Patrik Giardino

NM PRODUCTIONS for Citi Bank // Patrik Giardino

NM PRODUCTIONS for Citi Bank // Patrik Giardino

NM PRODUCTIONS for Citi Bank // Patrik Giardino