NKM rebranding campaign Vol II - photographed by RAMONA REUTER
“At nkm, we’re taking new, innovative approaches. We’re constantly in search of even more sustainable solutions. We make conscious decisions which allow us to grow in the long term. For the next generation of nkm skincare products, we rely our principles while we live and breathe sustainability on an entirely new level: with an optimized recycling system, more sustainable product packaging and more regional formulas. For genuine sustainability that feels good!” nkm Naturkosmetik München GmbH.
The NKM rebranding campaign Vol II was photographed once again by RAMONA REUTER.
“Rebranding is a big step for nkm – with which we demonstrate how much we have evolved over the last two years and also how aesthetic sustainability can be.” Love, Head of Graphics.
And this is how it works : “Send ten empty new nkm bottles back to nkm and receive a 10% rebate: The same system for you but not for the bottle sent back. It is cleaned and refilled, giving it the chance to see another bathroom from the inside. We have one more great innovation for you: nkm will now pay for postage for the packages you send back with recyclable nkm bottles!”
nkm was founded by Mareike Peters. All of her products are vegan because she does not want to be responsible for treating the Earth with negligence, and they are free of animal testing because she cannot accept animal suffering either.
GoSee : nkm-atelier.de & ramonareuter.com
About RAMONA REUTER
ra/re [ uncommon / unique / remarkable]
A picture that comes alive. A brand which becomes a feeling. A face that spells beauty.
Ramona Reuter is ra/re.
(And) ra/re transforms postproduction into an individual affair.
Freelancing since 2009 she’s navigating the commercial sector as well as the editorial.
Look development, technical retouching and a notorious perfectionism in each and every of the steps leading to an individual and bespoke finish in light, colours, nuances.
ra/re is also what comes beyond: aesthetics created with the trained skills as a photographer, imagery conceptualized as a creative director.
ra/re offers the full package.
Whenever necessary she can reach out to a close knit network of professionals in styling, hair & makeup and photography.
What you get is a ra / re love for pictures.
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