“PUPCHEN is an eye-catching new brand of sustainable women’s footwear designed in Paris and handmade in Italy.” says JPPS.
And JPPS had a lot of fun producing the launch campaign, consisting of five video clips and a series of stills featuring the beautiful and bubbly Aouatif Saadi as the face, and foot for that matter, of the new shoe brand.
“Pupchen is a doll who plays with the world. Not the other way around.” Pupchen.
Photography and videography by Ukrainian native Julia Romanovskaya, creative direction by Myari-Studio, styling by Natalie Yuksel, and hair & makeup by Flavio Nunes. Full production, art buying and casting by JPPS CREATIVE PRODUCTIONS.
“We found the perfect partners for Pupchen in Maison Massaro, a member of Chanel’s métiers d’arts, and Nillab, an Italian footwear factory. Nillab believed in the collection from the moment we met and worked with us to bring Pupchen to life.” Pupchen.
GoSee : pupchen.co & jpps.fr
CREDITS
DOP Julia Romanovskya
Client Pupchen
Production JPPS Creative Productions
Creative Director Soumaya em Bahri
Art Buyer JPPS Creative Productions
Styling Natalie Yuksel
Hair & Make-up Flavio Nunes
Location Paris
Model Aouatif Saadi
Photographer Julia Romanovskya
About JPPS CREATIVE PRODUCTIONS
The JPPS universe is anchored by over 2 decades of experience in photography and advertising, along with the ambition to offer a high quality service with a touch of art de vivre, whether on location in Paris or any other international destination.
Jacqueline Pusch and John Fanning, a German-Australian duo, are creative thinkers, enthusiastic travellers and innovative problem solvers. They put their resources, extensive network and personalised attention into every shoot, no matter the size or budget.
The JPPS client list includes luxury and consumer brands, agencies and magazines such as Louis Vuitton, Hugo Boss, Max Mara, Rolex, Swarovski, Hanro, Sunglass Hut, Harrods, Manor, Holt Renfrew, Diesel, Perrier, Grey Goose, Rolf Benz, BMW, Renault, Zeit Magazin, Vogue, Elle, Marie Claire, Grazia, L’Officiel Homme, Dazed&Confused.