Car & lifestyle photographer Oliver PAFFRATH c/o JSR AGENCY began his career in the area of fashion. He uses this experience today to let his style and lighting techniques flow into his transportation photography. For instance, in the lifestyle campaign presented here for the new SKODA Octavia.
The Hamburg resident meanwhile photographs global advertising campaigns and car lifestyle brochures for the biggest carmakers in the world. Based in Germany, he knows what fulfilling the most important requirements for clients means : timing, budget and quality, and that in every production.
His comprehensive list of clients includes Allianz, Adidas, ABN Amro, Audi, ATU, BMW, Chevrolet, Credit Suisse, Honda, Hyundai, Lexus, Mercedes-Benz, McLaren, Mazda, Nissan, Peugeot, Renault, Škoda, Seat, Toyota, and naturally, Volkswagen.