ONE SHOOT FITS ALL! PATRICK CURTET films and photographs the communication of the new GENESIS G70 for INNOCEAN WORLDWIDE in Los Angeles
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
PATRICK CURTET staged the new GENESIS G70, the premium mid-size sedan by carmaker Hyundai, on commission for INNOCEAN WORLDWIDE in Los Angeles. Art direction was in the hands of David Mesfin, with art buying taken care of by Rachel Crain, Senior Freelance Art Producer.
“Over the course of just a few days, the MP CURTET team worked hard to create the complete communication for the new Genesis G70. This is only the beginning, and MP Curtet is leading the peloton in these times of big changes,” says the photographer and director.
“Our industry keeps reinventing itself. Week after week, day after day, the borders between advertising, brochures, social media, press... continue to fall. Communication nowadays is one big channel. Print is not dead; print is reinventing itself, changing its DNA but keeping its soul. Today, more than ever, communication is digital. Nobody can stop it, even if they wanted to. This now poses multiple new demands for creatives. We see here what agencies require to meet these demands.
Talent in multiple areas is the alpha and omega. Photos, videos, animations... that’s what you need to deliver nowadays in the little time you have during a shoot. Photographers need to become directors and orchestra conductors all in one in order to achieve all of the results clients want to get out of these sessions.”
About MP CURTET
Patrick Curtet : "Initialy a Sports Photographer, then reporter, I have gradually opened myself up to the world of the car while developing a "Lifestyle and Landscape" sideline. During these 20 years I have had the chance to evolve in both the press and advertising worlds. While being able to form and manage teams around major projects, I also like to work in "light" mode." curtet.com
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