Orly CATZ c/o ANDREA HEBERGER photographs the Select Elite CBD Oil campaign for the US market
“We believe cannabis is a conduit to elevated moments, experiences, and connections. So we focus on elevating everything we do – from product quality and innovation, to cultural experiences that inspire and connect us. Always with a higher purpose of inclusion, normalization, and progress. Because elevated should be for everyone. This is more than just cannabis. This is cannabis elevated.” SELECT.
The campaign for SELECT Elite CBD Oil was photographed by Orly CATZ c/o ANDREA HEBERGER.
SELECT is part of Curaleaf, founded by Russian-American billionaire and businessman Boris Jordan.
The American cannabis company Curaleaf Holdings, Inc., publicly traded on the Canadian stock exchange, is headquartered in New York City. Founded in 2010, the company produces and sells cannabis products in North America. It operates sales outlets in 19 states and is the largest cannabis company in the world in terms of revenue.
GoSee : selectelevated.com
About ANDREA HEBERGER
Can you imagine the smell of a bakery? The fragrance of fresh warm bread and buns is fantastic! I was lucky enough to grow up in my parents' bakery. This was in Nürnberg, where I was born in 1960. My first profession was as an architecture draftswoman and for a few years I worked in interior design. As I am very close to nature, I looked for something else and I founded one of the first organic sheepfarms with cheese dairy in Frankonia. After this wonderful experience I finally landed by chance in the advertising industry.
My love for photography and my talent for organizing productions led me to this exciting profession. In 1990 I started my own agency for photographers and since that I handled thousands of photo productions worldwide, bringing many artists and clients together for fruitful, long-term collaborations. I am proud to have been a successful classic agent for 33 years and am grateful for so many experiences and challenges.
In 2017 it was time to shift down a gear and I have changed the concept of my agency. Since then, my focus is on promotional/marketing work for artists in the fields of Photography and Motion in order to strengthen their presence on the B2B market. Now.. I run this new concept in the 8th year and I can say that it was the best decision to change. It is wonderful to work with international creative people like photographers. I am always amazed by their exciting biographies and how the Artists see the world through their lenses.
I am very grateful that I have been able to accompany many creative people on their way. I love to share my wealth of experience and with them and I love to be the contact person for all topics around the photo business. I live with my dog Fanni in a small fine house with a magic garden in the Taunus Mountains, near Frankfurt/Main. From here I promote for my photographers on the international stage of the advertising industry. I am more than happy to be able to combine the near to the nature with my amazing work.
GoSee : andreaheberger.de
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