PAWEL FABJANSKI photographs and directs for PUMA Speedcat featuring Gen Z music artist and influencer Marcysia
CREDITS / DETAILS / VIDEO EMBED LINK
Meow! - In its latest campaign, PUMA revisits the legendary Speedcat shoes, a timeless icon of 90s motorsports. The campaign was directed and photographed by Paweł Fabjański.
Polish musician and influencer Marcysia from Generation Z is the face of the campaign, developed in collaboration with the advertising agency High&. The goal was to capture the dynamic energy of the Speedcat in striking, modern imagery.
At its heart is a mesmerizing 15-second spot in which Puma Ambassador Marcysia seamlessly switches between reality and a dreamlike shadow world steeped in motorsport symbolism. The film's stark contrasts and energetic images are enhanced by an accompanying photoshoot that continues the shadow play and underscores the unmistakable Speedcat character.
PUMA's latest campaign blends nostalgia with modernity, celebrating the enduring influence of the Speedcat while appealing to a new generation of trendsetters.
CREDITS
Director PAWEL FABJANSKI
DOP Nikodem Marek
Client Puma Poland
Advertising Agency High&
Creative Director Inez Kujda
Producer Piotr Kujda
Editing Tomasz Naruszewicz
Post Production FinalTouch
Visual Effects Vein Postproduction
Sound Design Głośno
Styling Linda Golińska
Hair & Make-up Aga Wilk
Celebrity Marcysia Ryskala
Set Design Mateusz Niedzielak
Photographer PAWEL FABJANSKI
ph. assistant Amadeusz Dziwisz
gaffer Darek Barwiejuk
About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.
Pawel Fabjanski is represented by two international photo agencies: ShootMe (Poland) and Take Production (Italy). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.
GoSee : fabjanski.com
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