Perfect Mojitos? Just add FEVER-TREE – post-produced by STANLEY’S POST for the agency PETER BAILEY
Put quality back into the mixer! The credo of the makers of FEVER-TREE, Brits and gin experts Charles Rolls and Tim Warrillow, since the founding year 2004. The ad motif presented here on GoSee.News was shot by photographer Scott Grumett and was produced by the agency Peter Bailey. Post was in the hands of STANLEY’S POST.
The two founders came up with the idea of creating the perfect and 100% natural tonic water mixer – as a premium option to the standard mixers the market otherwise had to offer but without preservatives and artificial sweeteners at all. Today, Fever-Tree products are exported to more than 80 countries.
Following a trip to the Democratic Republic of Congo and several months of R&D, experimenting with different botanicals, their first product, Fever-Tree Indian Tonic Water, was launched in 2005 and listed in Selfridges and Waitrose stores.
The name of the company comes from its first product, Fever-Tree Indian Tonic Water, which is flavored with quinine, a chemical extracted from the bark of the South American cinchona tree. When quinine was introduced as a pharmaceutical in India to reduce the fever associated with malaria, it was blended with soda water and sugar to make it more palatable. The cinchona tree is known colloquially to local growers as the fever tree.
CREDITS
Advertising Agency Peter Bailey
Post Production Stanley’s Post Ltd.
Photographer Scott Grumett
GoSee : stanleyspost.com
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