Director: ROXYROY c/o Kristina Korb GmbH
Client: Henkel Österreich
ROXYROY produced digital content for social media and the Web only. In a boutique style with plenty of attention to detail, ROXYROY produced video and photo material with stunning authenticity and simplicity in a celebration of minimalism. For instance, just recently for HENKEL Austria.
In cooperation with the digital agency Customize, ROXYROY developed the concept for the video series PORTRAIT OF COLOR. It is a declaration of love to the favorite color of the individual protagonists shown in the video. The new product advertised by Henkel is COLOR & CARE, which ingeniously brings us full circle: We take particular care of the things we love. Kristina Korb : “The advertising message is subtle and stands behind the storytelling.” GoSee : kristinakorb.com