Berlin-based agency Kreuzbergkind was in charge of global rebranding for RITTER SPORT. “It is and has been a great honor and joy for us to develop the new look & feel for Ritter Sport as part of the global rebranding campaign. Our mission: Enable the brand to deliver a colorful performance worldwide while showing what it’s made of…”
Fanny Husten & Juliette Mainx photographed the ‘highly visible color-blocked messages’ for RITTER SPORT, NATASHA VAN VELZEN c/o STILLSTARS took care of foodstyling.
“The basis for the new look & feel is our design system, ‘The Grid’. It is directly derived from the chocolate bar – and puts precisely this icon front and center of the campaign,” Kreuzbergkind explains.