Director and liquids specialist Christian LOHFINK c/o UPFRONT was booked once again by SCHWEPPES and Berlin-based agency Glück to stage the new summer drink with refreshing flair – and the cooperation between Schweppes and Freixenet can be seen across all digital channels. The focus is on the signature drink ‘White Peach Spritz’ – that consists of equal parts Freixenet Carta Nevada Medium Dry and Schweppes White Peach.
Plus, Christian LOHFINK c/o UPFRONT directed the new campaign video for EIFELBRÄU HELL from the company Bitburger. Creation was in the hands of deepblue networks AG with Creative Director Jan Johannesdotter (DOP: Patrice Lange, post production: Tobias Beul).
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CREDITS
Director Christian Lohfink c/o Upfront Photo & Film GmbH
Advertising Agency Glück Berlin
Creative Director Bastian Meneses von Arnim
Art Director Maja Cerning
Post Production Tobias Beul
Liquidstyling Effectiv Team
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de