Senior model EVA c/o BRÜDERCHEN & SCHWESTERCHEN makes a short appearance in the ALDI SUISSE GENUSS spot for the agency Scholz & Friends Neumarkt

With a loaf of bread from the bakery at the train station in her pocket, EVA had a pretty good idea, because ALDI Switzerland was looking for a senior model to present the bread from the discounter in such a tasty way that makes everyone run off to the next baked goods vending machine. "With bread, I found it very easy to convey the idea," says EVA, who felt very comfortable in the studio with our photographer Maj. A little bit like being at home, even when it's part of the job. She took a relaxed approach to e-casting at first. "I try to do it like I would when I enter a room with new people and have to introduce myself," she explains. Name, agency, what makes it special, without too much preparation.

Head full of diets. She got the idea to use bread while on the train: "I still needed one for dinner anyway and thought that when I smell the bread, it would seem more realistic," says EVA. She also imagined what it is like eating the first fresh bread from the bakery next door after a long trip abroad. "In these situations, I try to put myself in the position. Or I think about my last diet," she laughs. It was clear a few days later that it had all worked out well when she got green light from ALDI. Then, the shoot took place in the middle of a cornfield near Zurich.

Everyone is happy with the spot: "I walked slowly through the field and sat in the garden of a beautiful villa afterward," she remembers. Besides, she probably smelled the prepared bread a hundred times or more. "I had already practiced that," EVA laughs. She finds the spot "absolutely great", "I have rarely seen such wonderful advertising." It's only for a few seconds, but the effort was worth it. "All products that convey freshness are presented so realistically, whether strawberries, tomatoes, milk or that fresh bread, it immediately sparks my appetite as a customer". After so much praise, all it needs is the production company to add: "Yes, we also enjoy the spot a lot". And BRÜDERCHEN & SCHWESTERCHEN? "Everyone is happy and we, of course, are too :)" is the answer.

CREDITS
Director     Jan-Eric Mack
DOP     Jan Mettler
Client     Aldi Suisse
Production     Solid & Hammerfilm
Advertising Agency     Scholz & Friends Neumarkt
Model     EVA S. c/o Brüderchen & schwesterchen

BRüDERCHEN & SCHWESTERCHEN GMBH

 

BRüDERCHEN & SCHWESTERCHEN GMBH

About BRÜDERCHEN & SCHWESTERCHEN GMBH
Are you looking for a model to convey a message? A model who speaks to a given target group? A model who sells a product? Bull’s eye! As an owner-run model agency in the vibrant city of Düsseldorf, since 2006 we have been developing our portfolio with a broad range of distinctive faces, special characters, and natural beauties - full of life and with that little extra for each individual occasion.

We are a reliable partner for our clients when it comes to planning and staging photo-shoots, filming and presentations. We provide models and actors fast, flexibly and without fuss for both national and international campaigns, thus lending the right face to all of our clients’ messages. Professional photos make your choice easier, and show each model naturally and in all their versatility. We don’t do can’t - and our excellent team ensures that everything goes smoothly for you from initial enquiry to wrapping up a project.  

0

0 Comments