With the launch of its first-ever all-electric model, DACIA is writing yet another chapter of its success story. Denis Le Vot, member of the Executive Committee of Groupe Renault, announced the Dacia Spring as a game changer and an affordable e-mobility solution for everyone.
Dacia’s first compact city car, the Spring Electric, breaks the codes of conventional electric cars. Its high ground clearance, wheel arches and roof rack give it the perfect adventurous look for braving the urban jungle.
The DACIA Spring Electric campaign was photographed in Madrid by Cologne-based photographer and director duo BAM, aka BEN & MARTIN.
“With the launch of the new brand identity, Dacia is about to kick-off a new chapter of its history. Eighteen months ago, we presented the Renaulution plan. Since then, a lot has been achieved. We launched the New Sandero family confirming a top retail position in Europe, and we democratized electric mobility for everyone with the Spring.
We broke the rules introducing Jogger and reinventing the family car as only Dacia can do!
Today, we are breaking the rules of the automotive industry by enhancing the overall range at the same time! We break rules because it’s in our DNA: Dacia will always be Dacia!” Denis Le Vot, Executive Vice-President, CEO Dacia Brand.
The DACIA SPRING combines a range suitable for every day and flexible charging options with design, infotainment and low running costs. All while offering plenty of driving pleasure.
BAM was commissioned to realize the OOH motifs and the SOME campaign by French creative agency Publicis Paris. BAM is represented by Kai Tietz.
GoSee : renaultgroup.com & benandmartin.com