Together. A passion for hair. KAPTURING c/o BIRGIT STÖVER ARTISTS was once again commissioned by SCHWARZKOPF – this time it was all about the upcoming trends regarding hair styles. It starts with TREND 1, aka ‘Once upon a time’, with subcategories ‘Vintage Nostalgia’, ‘Free-Spirited Mood’ and ‘Optical Illusions’.
TREND 2 is all about ‘Everyday Decadence’ and is just as inspiring with ‘Oversized Silhouette, plus the long-running topics ‘Gender Fluid’ and ‘Sculptural Accents’. Finally, TREND 3 in 2020 is ‘Dark Romance’ and plays with the categories ‘Surrealism’, ‘Transparency’ and ‘Structured Forms’. It all boils down to great new looks in a spot by KAPTURING c/o BIRGIT STÖVER ARTISTS. They were supported in the comprehensive project by Kristian SICKINGER, also c/o BIRGIT STÖVER ARTISTS, as the second DOP. Birgit Stöver: “Created all in all were lots of great films and even more great photos.”
By the way, creative duo KAPTURING c/o BIRGIT STÖVER ARTISTS also took care of editing and grading in addition to selecting the music. KAPTURING via GoSee : “I’d really like to thank Roba Impact and the entire Schwarzkopf team for these magnificent couple of days.”
Schwarzkopf is an umbrella brand of the Henkel Corporation consisting of various hair cosmetics brands in the business sector of beauty care. Schwarzkopf products are marketed in more than 125 countries: “With innovations deeply rooted in our DNA, Schwarzkopf Professional has continuously reinvented hair over the past 120 years. With more than 7600 patents – every single one of which a true milestone in the development of haircare – the company is now among the top three professional haircare brands worldwide, with a hairdressing community spanning all corners of the globe!” GoSee : schwarzkopf-professional.de